For god country and coca cola is the unauthorized history of the great american soft drink and the company that makes it from its origins as a patent medicine in reconstruction atlanta through its rise as the dominant consumer beverage of the american century the story of coke is as unique tasty and effervescent as the drink itself with vivid portraits of the entrepreneurs who founded the company and of the colorful cast of hustlers swindlers ad men and con men who have made coca . For god country and coca cola is the unauthorized history of the great american soft drink and the company that makes it from its origins as a patent medicine in reconstruction atlanta through its rise as the dominant consumer beverage of the american century the story of coke is as unique tasty and effervescent as the drink itself with vivid portraits of the entrepreneurs who founded the company and of the colorful cast of hustlers swindlers ad men and con men who have made coca . From its invention as a cocaine laced patent medicine in the gilded age to its globe drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty first century coca colas dramatic history unfolds as the ultimate business saga in this fully revised and expanded edition of for god country coca cola mark pendergrast looks at americas cultural social and economic history through the bottom of a green glass coke bottle and tells the captivating story of the worlds . For god country and coca cola is the unauthorized history of the great american soft drink and the company that makes it from its origins as a patent medicine in reconstruction atlanta through its rise as the dominant consumer beverage of the american century the story of coke is as unique tasty and effervescent as the drink itself