Youthnation is an indispensable brand road map to the youth driven economy exploring the idea that youth is no longer an age its a commodity thats available to everyone this book shows what it takes to stay connected agile authentic and relevant in todays marketplace listeners will learn the ins and outs of the new consumer and the tools methods and techniques that ensure brand survival in the age of perpetual youth coverage includes marketing in a postdemographic world . Youthnation building remarkable brands in a youth driven culture britton matt isbn 9781118981146 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Viii contents chapter 8 free agency 97 chapter 9 lifehacking 115 chapter 10 the field guide to lifehackers 131 lets pivot to brand building 146 chapter 11 tv the nfl and the end of demographics 149 chapter 12 going viral decoded 157 chapter 13 big data 101 173 chapter 14 people are brands 183 chapter 15 brands are people 213 chapter 16 a story worth sharing 223 . Youthnation is an indispensable brand roadmap to the youth driven economy exploring the idea that youth is no longer an age its a commodity thats available to everyone this book shows what it takes to stay connected agile authentic and relevant in todays marketplace readers will learn the ins and outs of the new consumer and the tools methods and techniques that ensure brand survival in the age of perpetual youth coverage includes marketing in a post demographic world